Digital personalized nutrition market to top $2 billion by 2030

By AI, Created 9:52 AM UTC, May 20, 2026, /AGP/ – The global digital personalized nutrition market is projected to exceed $2 billion in 2030, growing at a 17% CAGR as demand rises for tailored diet tools, AI-driven recommendations and subscription-based services. North America and the U.S. are expected to lead the market, while subscriptions remain the largest purchase model.

Why it matters: - Digital personalized nutrition is moving from a niche wellness offering into a larger digital health category. - The market’s growth points to stronger consumer demand for tailored diet plans based on health data, genetics and lifestyle inputs. - The report projects the market will reach more than $2 billion by 2030, still a small share of the much larger virtual nutrition coach app market and healthcare services industry.

What happened: - The Business Research Company published a 2026 market report on the global digital personalized nutrition market with forecasts through 2035. - The report projects the market will surpass $2 billion in 2030. - The market is expected to grow at a 17% CAGR leading up to 2030. - North America is forecast to be the largest region in 2030, with a market value of $0.63 billion. - The U.S. is projected to be the largest country in 2030, with a market value of $0.56 billion. - Subscription is expected to be the biggest purchase model in 2030, accounting for 65% of the market, or about $1 billion.

The details: - The report estimates the virtual nutrition coach app market, described as the parent market, at about $898 billion by 2030. - The digital personalized nutrition market is expected to represent around 0.2% of that parent market. - Within the broader healthcare services industry, projected at $1,138 billion by 2030, the market is expected to account for nearly 0.02%. - North America is projected to grow from $0.29 billion in 2025 to $0.63 billion in 2030 at a 16% CAGR. - The U.S. is projected to grow from $0.27 billion in 2025 to $0.56 billion in 2030 at a 16% CAGR. - The market is segmented by purchase model into subscription and one-time purchase. - The market is segmented by application into generic health and fitness, disease-based and sports nutrition. - The market is segmented by end user into direct consumers, wellness and fitness centers, hospitals and clinics and institutions. - The report says subscription growth will be supported by recurring revenue, consumer preference for personalized health solutions, adoption of digital health platforms, preventive healthcare awareness, AI integration and demand for continuous wellness services. - The report says the subscription market will grow by $0.7 billion from 2025 to 2030. - The one-time purchase market will grow by $0.4 billion over the same period. - The report says the combined subscription and one-time purchase segments will add more than $1.1 billion in market value by 2030.

Between the lines: - The forecast reflects how nutrition is becoming more data-driven, with platforms using genetic testing, microbiome analysis, wearables and real-time health tracking. - Smartphone penetration and health apps are making personalized nutrition easier to access and more routine for consumers. - The report ties market expansion to broader behavior shifts toward preventive healthcare, healthy lifestyles and digital care delivery. - The market remains small relative to adjacent healthcare and digital wellness categories, which suggests room for growth but also a long runway before it becomes a major standalone segment.

What’s next: - Growth is expected to continue as consumers adopt subscription-based wellness tools and more nutrition platforms integrate AI and data analytics. - The report points to continuing expansion in both direct-to-consumer and provider-linked use cases through 2030. - The Business Research Company offers a free sample of the report and a full report download through its website: More information and the detailed report.

The bottom line: - Digital personalized nutrition is projected to keep growing fast, led by subscriptions, North America and U.S. demand, and wider use of digital health tools.