Virsa Foundation taps Culture Bridge to grow Project Reset

The Virsa Foundation has partnered with Culture Bridge to expand its Project reset. campaign starting in November 2026, moving the climate-and-health documentary effort into campuses, women’s health programs, workplaces and community settings. The push builds on Climate Week NYC screenings and adds a digital learning lab to support facilitated discussions after the film.

Why it matters: - Project reset. is designed to connect burnout, chronic illness and climate stress in one public-health conversation. - The campaign aims to move the documentary Third Degree Burnout – A Survivor’s Guide beyond screenings and into classrooms, workplaces, healthcare settings and community groups. - The Virsa Foundation wants the film to help audiences act on personal health and planetary health together through practical, discussion-based programming.

What happened: - The Virsa Foundation, a Greater Boston 501(c)(3) nonprofit behind JIVINITI, partnered with Culture Bridge to lead implementation and institutional outreach for Project reset. beginning in November 2026. - Project reset. launched during Climate Week NYC. - The campaign debuted on Sept. 22, 2026, at The Impact Lounge at 230 Fifth Empire Penthouse in a session titled “Where Does Your reset. Begin? Food, Health & Planet.” - A second event followed on Oct. 7, 2026, at Columbia Climate School with a screening of the full film, a moderated panel and the reset Check-In.

The details: - Third Degree Burnout – A Survivor’s Guide presents the idea that personal health and planetary health are linked through choices around food, rest, movement and community. - Project reset. is built around five pathways: Nourish, Restore, Move, Connect and Rebalance. - Nivi Jaswal-Wirtjes, founder and president of The Virsa Foundation and director and executive producer of the film, said burnout is a signal from a body living inside a system under strain. - The Virsa Foundation credited Picture Motion for shaping the campaign’s impact strategy and supporting the Climate Week NYC launch event. - Brian Walker, CEO of Culture Bridge, will lead campaign implementation and institutional outreach in partnership with The Virsa Foundation. - Walker said the partnership will expand the reach of Third Degree Burnout and Project reset. across universities, healthcare institutions and communities. - Dr. Milton R. Mills said the panel treated human health and the planet’s health as one conversation. - Dr. E. Solaire Denaud, a Virsa Foundation board member, said the cross-disciplinary room reflected the kind of thinking this moment demands. - Heather Mason, founder of The Impact Lounge, said the event showed audience members that personal wellbeing and climate action are the same conversation.

Between the lines: - The campaign’s framing suggests The Virsa Foundation is trying to make climate health more accessible by using a film-first model rather than a traditional policy or medical campaign. - The outreach targets three clear entry points — campuses, women’s health networks and workplaces — which suggests the organization is aiming for repeatable, institution-based screenings rather than one-off events. - The reset. Learning Lab adds a structured discussion layer that can help hosts turn audience interest into facilitated action. - The presence of clinicians, scientists, chefs and storytellers points to a deliberate effort to broaden the audience beyond environmental advocates.

What's next: - The Virsa Foundation and Culture Bridge will begin institutional outreach in November 2026. - Organizations can host a screening of the film together with the Project reset. experience. - The campaign is actively seeking partners from campuses, women’s health programs, workplaces, conferences, healthcare institutions, clinician groups, congregations and community organizations. - The Virsa Foundation says universities and colleges can explore a campus screening experience. - Screening and partnership inquiries go to jiviniti@thevirsafoundation.org or Brian Walker at bwalker@culturebridgeimpact.com.

The bottom line: - Project reset. is moving from a Climate Week launch into a wider education campaign built to turn a documentary into ongoing community programming around burnout, health and climate.