Silverado Celebrates 30 Years of Changing the Way Memory Care Is Delivered

Nationally recognized leader marks 30 years of innovation, purpose and enriching lives of people with dementia and families facing life-altering illness

IRVINE, CA, UNITED STATES, October 8, 2026 /EINPresswire.com/ -- Silverado, a nationally and internationally recognized leader in memory care, is celebrating its 30th anniversary, marking three decades of challenging traditional approaches to dementia care and demonstrating what is possible when people living with memory impairment are empowered to live with dignity, purpose, freedom and joy.

Founded in 1996, Silverado began with a bold vision to change the way memory care services are delivered by focusing not on the limitations of a diagnosis, but on the life that remains to be lived. Over the past three decades, that philosophy has expanded to include hospice and palliative care, extending Silverado’s distinctive culture of dignity, compassion and quality of life to individuals and families facing life-altering illness. Across every service, the purpose remains the same: to enrich life at every stage of the journey.

“For 30 years, we have believed that a diagnosis of dementia should never define the person. From the beginning, our vision has been to create quality of life by touching the human spirit, creating meaningful connections and providing opportunities to continue living life to its fullest. What makes me most proud is seeing thousands of Silverado associates across the nation carry that vision forward every day,” said Loren Shook, Silverado Founder, Chairman of the Board, and Executive Chairman.

Silverado’s memory care model represented a paradigm shift from traditional healthcare and residential assisted living, combining highly specialized clinical care with an environment designed around the needs of people living with dementias of all types and stages. Music, art, intergenerational experiences, pets, purposeful activities, freedom and meaningful social connections have been integral to the Silverado philosophy from the beginning.

That commitment has also driven Silverado to continually innovate and advance the science of dementia care. Since its founding, the company has collaborated with leading academic and research institutions to study outcomes and develop new approaches to supporting people living with dementia. Silverado developed Nexus^®, its internationally recognized brain-health program for individuals in the earlier stages of memory impairment, and continues to explore emerging technology — including innovations such as Memory Air and robotics — that can enhance engagement, wellness and quality of life.
In 2022, Silverado became the first memory care provider in the United States to earn accreditation from Alzheimer’s Disease International (ADI), recognizing the company’s commitment to high standards of dementia care.

Today, Silverado operates 28 specialized memory care communities across 11 states and provides hospice and palliative care services throughout Southern California and major metropolitan markets across Texas. While memory care remains central to Silverado’s legacy, its hospice and palliative care teams carry the same commitment to clinical excellence, dignity and quality of life through the end of life — creating a continuum united by a common belief that every person deserves connection, purpose and compassionate care.

“Silverado was built on the belief that there is always more life to be lived. Our responsibility as we enter our next 30 years is to honor what our founders created while continuing to innovate, grow and bring this extraordinary model of care to more families. The future of Silverado is about expanding our impact without ever losing the culture and purpose that make Silverado special,” said Wayne Sanner, CEO and President of Silverado.

Silverado’s 30th anniversary comes during a period of continued growth and momentum. As the number of Americans living with Alzheimer’s disease and other forms of dementia continues to rise — and as more families seek compassionate support through serious illness at the end of life — Silverado is expanding its reach while investing in clinical innovation, research, technology and programs designed to improve quality of life.

At the heart of Silverado’s story are its associates and the families who have entrusted their loved ones to the organization over the past three decades.
“Every milestone we celebrate ultimately represents a person and a family whose life has been touched by Silverado. Thirty years is an extraordinary achievement, but what matters most are the thousands of individual stories behind those years — residents rediscovering purpose, families finding hope and associates creating moments of joy and connection every day. That is the legacy we are celebrating, and it is what inspires us as we look toward the next 30 years,” said Jeffrey Frum, Senior Vice President of Sales and Marketing.

As Silverado enters its fourth decade, the organization remains committed to the vision that began in 1996: enriching lives, advancing the science of dementia care and continuing to change the way memory care and end-of-life services are delivered across the world.

About Silverado
Founded in 1996, Silverado is a nationally and internationally recognized leader in memory care, hospice and palliative care. The organization operates 28 specialized memory care communities across 11 states and provides hospice and palliative care services throughout Southern California and major metropolitan markets across Texas. Silverado is the first U.S. memory care provider to earn accreditation from Alzheimer’s Disease International and continues to advance dementia care through research, technology and innovative programs including Nexus^®, its brain-health program for individuals in the earlier stages of memory impairment. To learn more, visit www.silverado.com or call (866) 522-8125.

Jeffrey Frum
Silverado
+1 949-441-8244
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